Mashups and crossovers appeal to people. Just look at the list of the highest-grossing films of all time – two of the top five positions are occupied by crossovers, probably the biggest cinema has ever seen. This is certainly not the end of it. In 1962, King Kong vs Godzilla was the first cross-over film to bridge two companies’ epistemologies. In 1988, Warner Brothers’ Who Framed Roger Rabbit achieved a breakthrough by giving Disney characters exact screen time parity with its stars.
This also happens when we make food choices. These new varieties create buzz, drive word-of-mouth marketing, and entice shoppers with the promise of an exceptional experience, whether they combine popular items, dip into a different segment, or create a wild new variation of a legendary item. As consumers are compelled to try the latest releases while they can, they also provide an excellent opportunity to boost sales.
Human minds are very flexible and creative. It constantly comes up with combinations that are impossible in principle. What if an imaginary dragon attacks a tiger? What if Starbucks cups were not labeled with names but with phone numbers instead? These options can be numerous, and talented individuals often work at the intersection of these realities, creating new concepts for our enjoyment. Mostafa Azzam, a 28-year-old graphic designer from Dumyat, Egypt, made a whole cycle of twisted logos by imagining how the emblems of global brands would look if they were modified to look like those of other brands.
More info: Behance
